How We Drove a 600% Surge in Leads for a Finance Broker in Just 90 Days
When Business Finance House came to us, they were averaging just 5 qualified leads a month. Within three months, we scaled that to over 35 — without increasing their ad spend. The secret? A full-funnel rebuild: new website, new strategy, and relentless focus on conversion.
%
Increase in Conversion Rate
%
Increase in Finance Approvals
%
Decrease in Cost per Lead
About Business Finance House
Business Finance House is a UK-based broker offering commercial loans, asset finance, and other business funding solutions. They approached us to improve lead quality and scale customer acquisition in a highly competitive vertical.
The Challenge
The client was struggling with:
-
Low-quality inbound leads
-
High cost per acquisition (CPA)
-
A dated website that lacked clarity, trust signals, and mobile optimisation
They needed more than just traffic — they needed a conversion-ready digital infrastructure that could scale with their ambitions.
The Brief
Business Finance House hired Pro Digital to revamp their website so it would appeal to small businesses and make it easier and more compelling for them to apply for funding. They requested a website that they would have confidence in using in various digital marketing channels, such as Google Ads and SEO.
They wanted to target people who were based in the UK and interested in sourcing finance for their business. They asked us to improve their conversion rate to 5%
Our Strategy
1. Full Website Redesign with Built-In CRO
We rebuilt their website from the ground up with a conversion-first philosophy:
-
Re-architected the site around product-based landing pages
-
Created a clean, mobile-optimised design focused on speed and usability
-
Integrated social proof, lender logos, and credibility markers across key pages
-
Simplified CTAs and reduced form friction to drive higher submission rates
2. Targeted Google Search Campaigns
Simultaneously, we launched precision-targeted Google Ads campaigns focused on high-intent commercial finance terms:
-
Campaigns segmented by product type (e.g. VAT loans, unsecured business loans)
-
Negative keyword refinement to exclude unqualified traffic
-
Ad copy testing prioritising speed, approval rates, and trust
-
Location targeting to zero in on profitable regions
Results After 90 Days
| Metric | Before | After | % Improvement |
|---|---|---|---|
| Monthly Leads | 5 deals | 35+ deals | +600% |
| Conversion Rate | 3.2% | 14.8% | +362% |
| Cost per Acquisition (CPA) | £192 | £53 | -72% |
“Transformed our business…”
“Working with Pro Digital transformed our business completely. When we first approached them, our website was drowning in financial jargon and converting only 1% of visitors into leads—a major problem in our competitive industry.
What immediately impressed us was Pro Digital’s thorough research phase. They didn’t just redesign our site; they studied our clients to understand what actually matters to business owners seeking financing. They analyzed our competitors’ weaknesses and studied user behavior on our old site to identify exactly where we were losing potential clients.
The redesign they delivered was exceptional—clean, professional, and focused on client needs rather than industry terminology. They replaced our wall of text with concise, benefit-driven messaging and intuitive tools that help visitors quickly understand if we’re the right fit for their financing needs.
The results have been nothing short of remarkable. Our conversion rate has jumped from a dismal 1% to an industry-leading 11%. This means for the same marketing spend, we’re now generating eleven times more qualified leads.
Pro Digital didn’t just deliver a better-looking website—they fundamentally improved how we communicate our value to potential clients. I recommend them without hesitation to any financial service business struggling to connect with their audience online.”
Why It Worked
-
Conversion-Driven Website Design: We didn’t just “make it look better” — we built a website that sells.
-
CRO + SEM Integration: Traffic was targeted and conversion-ready by design.
-
Iterative Optimisation: We analysed, tested, and improved weekly across both media and UX.
What’s Next
We’re replicating this end-to-end approach with other commercial finance brokers and professional services firms, using the same conversion blueprint.
Want Results Like This?
If your website isn’t turning visitors into leads — or your paid traffic isn’t converting — let’s change that.
👉 Book a free CRO + Website Audit and discover how much more efficient your funnel could be.
Become our next success story.
To discuss your project and to join our army of happy customers, book a free consultation now.
Read More Case Studies
Start generating leads today
If you have a project in mind, want to discover more about growing your business or you’d like to ask us a question, fill out the quick form and we will respond to your query within 24 hours.
Request a Free Consultation
If you have a project in mind, or want to discover more about growing your business, fill out the quick form and we will respond to your query within 24 hours.
Blog
Read the latest from our digital marketing blog.
Google Ads Quality Score Code: Your Guide to More Effective and Affordable PPC
Understanding and Improving Google Ads Quality Score Quality Score is one of the most important – and sometimes overlooked – elements of a Google Ads account. It directly impacts your cost per click, your ad position, and ultimately your campaign performance....
A Comprehensive Guide to Setting Up Conversion Tracking in Google Ads
A Comprehensive Guide to Setting Up Conversion Tracking in Google Ads Conversion tracking is one of the most important elements of a successful Google Ads account. Without it, you can’t measure which campaigns are working, which keywords are delivering results, or...
Google Ads Quality Score: What It Is and How to Improve It
This article explores the most effective bidding strategies for UK service businesses, helping you conquer the Google Ads auction and achieve your advertising goals.
