If you run a digital agency, you’ve probably faced this question at some point:
Should I build an in-house PPC team, or outsource it to a white label partner?
It’s a big call. And from my own experience — both working inside big in-house PPC teams and now running campaigns behind the scenes for other agencies — I can tell you there’s no one-size-fits-all answer.
But if you’re trying to scale without overextending your team (or yourself), this will give you a clearer view of which route might suit you better.
What Exactly Is White Label PPC?
Let’s not overcomplicate it — white label PPC means you sell PPC services under your agency’s brand, and someone like me runs the campaigns for you.
We’re invisible to your client. You keep full control of the relationship, the pricing, and the brand. We just make sure the campaigns perform.
Going In-House: Full Control, Big Commitment
I used to work in corporate PPC teams — massive ad budgets, lots of process, big internal teams. So I know the appeal of bringing PPC in-house. You get control over strategy, communication, and delivery. But here’s the reality:
You’ve got to find and hire top talent (and keep them happy)
- Training and onboarding take time
- You need enough volume to justify the cost
- You’re still on the hook for holiday cover, sick days, and churn
I’ve worked with agencies who hired fast, only to find themselves swamped when a senior PPC person left or a big client paused spend. It’s a risk — especially early on.
White Label: Built to Flex With You
One of the reasons I started Pro Digital was because I saw how many agencies wanted to offer PPC but didn’t want the overhead. White label lets you:
- Offer PPC with no new hires
- Plug in expertise instantly
- Scale delivery without worrying about capacity
- Focus on growing your agency, not managing delivery stress
One agency we work with went from “thinking about PPC” to managing 5 Google Ads clients in 2 months. They didn’t hire anyone — just sold the service confidently, knowing we’d handle the rest.
So… Which Model Helps You Grow Faster?
If you’re aiming to grow quickly and profitably, white label will almost always get you there faster.
Here’s why:
- You don’t lose time hiring or training
- Your margins stay clean
- You can say “yes” to more opportunities
- You keep your focus on relationships and revenue
That said, in-house can make sense when you’re already running dozens of PPC accounts and want tight control over every process. But early-stage? Growth mode?
White label is the smarter play.
Final Thoughts
Plenty of our agency partners use white label to prove out our demand. Once PPC becomes a consistent revenue stream, some start blending in-house hires later. That’s a solid model too.
If you’re curious how it could work for your agency, I’m happy to walk you through it — no sales pitch, just clarity.
(And yes, the reports really are white-labelled.)
Drop me a message or request a quick audit — I’ll tell you what’s working, what’s not, and how to make PPC a profitable part of your agency without the hassle.
