600% Increase in Property Sales
An investment property agent saw a dramatic increase in sales through paid search and social in just 2 months with our fully managed PPC service.
%
Increase in Sales
%
Decrease in Cost Per Lead
%
Increase in Social Media Engagment
About RW Invest
RWinvest is an award-winning UK property investment company. They connect buy to let investors with the best property investment opportunities on the market.
Initial Challenges
RW Invest operates in an extremely competitive marketplace with numerous established investment property agents with large budgets all battling it out for the top places on Google. Having used various in-house employees and external agencies to manage their PPC, there wasn’t any consistent or coherent strategy to the paid media marketing, as a result they weren’t competititve with their search engine marketing
Not tracking conversions:
When we took over the management of their paid search they were not tracking conversions correctly so the data upon which they were making business decsions was inaccurate.
No dedicated landing pages:
Using the homepage or generic pages instead of dedicated landing pages for PPC campaigns created a significant conversion barrier. When potential property investors clicked on specialized ads, they encountered generic website content that failed to continue the targeted messaging that initially attracted them.
Intense competition:
The marketplace was already dominated by well-established competitors, making it difficult to stand out and attract potential customers.
Poor or no CTA’s:
Weak or absent call-to-actions severely undermined campaign effectiveness. Without clear, compelling CTAs tailored to different investor segments, prospects lacked direction after engaging with ads. This critical conversion element failure left potential investors without obvious next steps, significantly reducing lead capture opportunities and diminishing overall campaign ROI.
Incorrect PPC bidding strategy:
Their initial use of the “Maximize Clicks” bidding strategy prioritized traffic volume over quality, resulting in high click costs for untargeted visitors with low conversion intent. This approach drained budget on prospects unlikely to become qualified property investors, sacrificing campaign efficiency by focusing on quantity rather than the quality of investment leads.
Poor conversion rate:
The property investment company’s poor conversion rate directly translated to wasted ad spend and missed opportunities. With a significant percentage of PPC traffic failing to convert into qualified leads, their cost per acquisition remained unnecessarily high while valuable potential investors slipped through the cracks, undermining the campaign’s ability to generate meaningful ROI.
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The Brief
RW Invest commissioned Pro Digital to overhaul their paid search and social campaigns so they could effectively target property investors from across. The primary KPI’s were to increase conversion rate of the website and to reduce the cost per lead from theor paid marketing campaigns.
The Solution
To overcome its initial challenges, we devised a completely new website nad paid search strategy awhich addressed each of the company’s challenges:
- Dedicated Landing Pages
We created specialized landing pages for each property investment opportunity, ensuring ad-to-landing page relevance with targeted messaging, compelling visuals, and investment-specific details that directly addressed prospect interests.
- Strategic CTAs
We developed clear, action-oriented CTAs customized for different investor segments, creating urgency and value through carefully crafted messaging like “Secure Your Property Consultation” and “Download Exclusive Investment Portfolio.”
- Optimized Bidding Strategy
We transitioned from “Maximize Clicks” to a conversion-focused bidding strategy, implementing Smart Bidding with target ROAS to prioritize quality leads over raw traffic volume, significantly improving ad spend efficiency.
- Conversion Rate Optimization
We systematically improved conversion pathways through A/B testing key elements, streamlining lead capture forms, adding trust signals specific to property investment, and implementing retargeting campaigns to recapture interested prospects.
- Comprehensive Conversion Tracking
We implemented robust conversion tracking across all campaigns, properly configuring Google Ads and Analytics integration to measure form submissions, consultation bookings, and document downloads. This provided essential visibility into the entire investor journey and enabled data-driven optimization decisions.
The Results
Following the implementation of our new strategies, RW Invest enjoyed significant growth and improvement across key performance indicators:
Click-Through Rate (CTR):
- Increased from an initial 1.7% to 6.6%, surpassing the investment property industry average of 3.5%
- Top-performing ad groups achieved CTRs as high as 14.5%
Conversion Rate
- Overall conversion rate improved from 1% to 10%
- For high-intent keywords, conversion rates peaked at 39.5%.
Quality Score
- Average Quality Score across all keywords increased from 3/10 to 8/10
- 35% of keywords had a quality score of more than 9 or 10, within 3 months.
Cost Per Acquisition (CPA):
- Decreased CPA by 56%, from £142 to £62
- Outperformed industry benchmark CPA by 33%
Auction Insights:
- Outranked major competitors 42% of the time, up from 5% at the campaign’s start
- Achieved the top position in 31% of auctions for high-value keywords.
Property Sales:
- Property sales from PPC and paid social leads increased from just 1 a month to 6 (for 3 consecutive months0, after just 2 months of our work. This made a huge, positive impact on their ROI.
“The results spoke for themselves”
Working with Jaimie and his team transformed our property investment campaigns completely. Before partnering with them, we were directing PPC traffic to our homepage with generic CTAs, using basic ‘Maximize Clicks’ bidding, and operating without proper conversion tracking.
The results spoke for themselves – our cost per acquisition plummeted from £142 to just £62, a remarkable 56% reduction! Their strategic approach of creating dedicated landing pages for each investment opportunity, implementing compelling action-oriented CTAs, and shifting to conversion-focused bidding made all the difference.
Now we can clearly track which campaigns generate qualified investor leads, and our marketing budget delivers real results instead of just traffic.
I’d recommend their data-driven PPC expertise to any property investment firm looking to acquire serious investors rather than just website visitors.
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