CONVERSION RATE OPTIMISATION
Improving the conversion rate of your website is the most effective way of increasing the number of leads/sales you receive.
What Is Conversion Rate Optimisation?
Conversion Rate Optimisation, or CRO, is the process of improving a website so that more people visiting it will convert into paying customers. This is a continual process of testing and analysis to determine which changes to a website’s design, copy or structure can increase the conversion rate the most.
Why do I need it for my website?
Put simply, you can increase website revenue without increasing traffic.
For example if you’re getting 1,000 visitors a month and converting 1% of them, you will have 10 paying customers.
If you used Conversion Rate Optimisation services to double your conversion rate to 2%, you would have 20 customers from the same amount of traffic. Easy money!
how does CONVERSION RATE OPTIMISATION work?
making various tweeks to your website and monitoring, testing and refining
CRO can be used in a number of ways, from A/B testing (where two versions of the same page are put in competition with each other to determine which has the best conversion rate) and multi-variant testing (where several parts of a page are changed at the same time to determine which combination of design, imagery and copy work in conjunction best), to user testing (which can take the shape of recording website visitor activity or asking visitors questions about the website directly and changing it to fit their needs).
INITIAL AUDIT
Before making any changes to your website, we will first audit your current conversion rate to determine what’s working well for you already. We do this to avoid making detrimental changes.
RECOMMENDATONS
Once we have an understanding of how your website is and isn’t working, our CRO specialists will strategise changes they believe will improve your conversion rate. This will form the basis of all the improvements they make going forward and which the following results are compared against.
IMPLEMENTATION
We’ll make changes to your website’s calls to action, copy, design, forms and sales journey (i.e, how many pages are visited from the point a user arrives on your website to when they check out).
These changes may require the services of your website’s developer or development team as well as our copywriting team, who can help to craft any new content your website needs or amend existing content.
ANALYSIS
Once a long enough period has passed (normally enough to reach a certain traffic total), we’ll analyse the results of your website’s Conversion Rate Optimisation changes.
This analysis is likely to result in further hypothesising and testing to improve your website’s conversion rate even further
.
REPEAT
Once a long enough period has passed (normally enough to reach a certain traffic total), we’ll analyse the results of your website’s Conversion Rate Optimisation changes.
This analysis is likely to result in further hypothesising and testing to improve your website’s conversion rate even further
.
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