Hit the ground running by having your PPC campaigns created and set up by experts.
The chances of your PPC campaigns be successful are greatly improved if they are set up correctly. Here are some of the key facets of PPC that we use during the set up process.
Keyword Selection
Choosing the right keywords for your campaign is crucial. Choosing the wrong keywords can mean wasting money on worthless clicks. A common keyword mistake is choosing the ones that have the highest search volume, this may lead to clicks but not necessarily sales. Research has proved that longer, more specific keywords or phrases lead to more conversions of clicks into inquiries. We will collaboratively choose the best keywords that suit your business and that make you money, not waste it.
Negative Keyword Selection
This is an area often overlooked by some PPC management companies. Whilst it is critical to tell Google what keywords you want to show up for, it is as important to tell Google what you don’t want to show up for. Here is an example:
We want to show up in the ads for “Design Agency Chester” so we choose this as our keyword. When the search term “Recruitment Agency Chester” is searched on Google may show our ads (because the keywords are similar). So we would use the word “recruitment” as a negative keyword. On the same note we would add “dating” (for “dating agency Chester” searches).
The consequence of not having negative keywords is that you show up for searches you don’t need to and receive clicks for irrelevant searches. We have devised a list of over 5,000 negative keywords which we will apply to your campaign to ensure don’t waste any budget.
Relevant & Compelling Adverts
Even if you have your keywords are in order, all of this is wasted unless your adverts are relevant and compelling. After all, your aim with the advert is to get the user to click on it and for the click to cost you as little as possible. By writing compelling ads that encourage click throughs and that are relevant (in other words contain the keyword) this gives you the best chance of achieving both.
Landing Pages
These are pages that a user lands on after clicking your advert. Ensuring that these pages are able to turn clicks into leads is vitally important if you want a return on your advertising spend. We use our wealth of knowledge and experience to ensure your websites pages are geared for success from the beginning.