Using an expert pay per click management company is essential for small businesses.

Why? Paying for every click to your website can be a costly venture, and a large majority of the clicks you receive could be irrelevant to your business and therefore large portions of your budget can be wasted. A proper management company will optimise, manage and improve your PPC campaigns to avoid wastage and deliver an ever-improving performance and return on investment.

We have over 15 years experience in managing Pay per Click campaigns and have Premier Google Partner Status. Over this time we have developed a formula for success that can be applied to any PPC campaign in any business sector, contact us today and let us work our magic for you.

Do you want better Click Through Rates, Lower Click Costs and Improved Conversions?

We understand that your PPC campaigns are crucial to the success of your business so our goal is to make your pay per click campaigns work harder, smarter and more efficiently. Our dedicated in-house Google accredited professionals will work with you to ensure you get the maximum yield for your budget.

Hit the ground running by having your PPC campaigns created and set up by experts. 

The chances of your PPC campaigns be successful are greatly improved if they are set up correctly.  Here are some of the key facets of PPC that we use during the set up process.

Keyword Selection

Choosing the right keywords for your campaign is crucial. Choosing the wrong keywords can mean wasting money on worthless clicks.  A common keyword mistake is choosing the ones that have the highest search volume, this may lead to clicks but not necessarily sales. Research has proved that longer, more specific keywords or phrases lead to more conversions of clicks into inquiries. We will collaboratively choose the best keywords that suit your business and that make you money, not waste it.

Negative Keyword Selection  

This is an area often overlooked by some PPC management companies. Whilst it is critical to tell Google what keywords you want to show up for, it is as important to tell Google what you don’t want to show up for. Here is an example:

We want to show up in the ads for “Design Agency Chester” so we choose this as our keyword. When the search term “Recruitment Agency Chester” is searched on Google may show our ads (because the keywords are similar). So we would use the word “recruitment” as a negative keyword. On the same note we would add “dating” (for “dating agency Chester” searches).

The consequence of not having negative keywords is that you show up for searches you don’t need to and receive clicks for irrelevant searches. We have devised a list of over 5,000 negative keywords which we will apply to your campaign to ensure don’t waste any budget.

Relevant & Compelling Adverts

Even if you have your keywords are in order, all of this is wasted unless your adverts are relevant and compelling. After all, your aim with the advert is to get the user to click on it and for the click to cost you as little as possible. By writing compelling ads that encourage click throughs and that are relevant (in other words contain the keyword) this gives you the best chance of achieving both.

Landing Pages

These are pages that a user lands on after clicking your advert. Ensuring that these pages are able to turn clicks into leads is vitally important if you want a return on your advertising spend. We use our wealth of knowledge and experience to ensure your websites pages are geared for success from the beginning.

Our PPC set up service is a one-off fixed cost 

and could make a huge difference to the success of your business.

Call us today on 01244 332229 and arrange a free account review or to speak to a PPC expert.

Free Consultation

If you are considering using pay per click marketing for the first time, or you already use the leading web marketing channel in the world, then you should meet with one of our experts. They can give you advice and guidance that has been proven to work and very highly regarded. The free advice will be invaluable whether you are a novice or an expert. To arrange a Free consultation please contact us.

Free Account Review & Audit

If you are already using ad words and you would like some expert advice on improving the performance, reducing the cost and increasing the effectiveness and cost efficiency of your campaign, then a free account review and audit would go long way to achieving that. We will provide you with an in depth report on improvements you could make such as using negative keywords (to reduce wasted clicks and budget), using more ad groups (to improve quality scores which reduce you click costs) or landing page improvements (which will turn more clicks in to sales). At this point you can take the report and put the changes we recommend in place yourself. We can of course manage and optimise your campaigns on an on-going basis.

Account Set Up

The key to a successful Google Adwords campaign is the campaign set up, after all you wouldn’t build a house on sand would you? From sourcing the best keywords that are most likely to generate leads and sales to writing compelling text ads and setting bidding levels, we will ensure your campaign is ready to hit the ground running.

Daily Monitoring & Optimisation

Once your campaign is up and running, we will perform daily checks on the performance of the campaign, this includes click through rates, conversion rates of landing pages, ad groups and of course, the cost of your clicks. Because we optimise your campaign on a daily basis, we guarantee that you will see gradual improvements throughout the life of your campaign. In other words, we will never stop saving you money!

Regular Reporting

We are really good at running ad words campaigns, and we love shouting about it, so on a daily basis we provide you with customised reports on your pay per click marketing. We can provide you with whatever information you want, such as costs of clicks, amount of daily budget spent, costs per conversion or lead.

Regular, Face to Face Consultations

This is an area often overlooked by most other providers. We however believe that this is a crucial element to a successful online marketing partnership. Our customers benefit hugely from face to face meetings because it gives them the opportunity to discuss their requirements for the campaign and to learn how to leverage Google to benefit their business. We too find the meetings invaluable because the more we understand about a clients business, the better we can run their campaigns.